---
title: Schema Freshness: Why Recency Boosts AI Rankings
slug: schema freshness
---

### Guide
### Why Fresh Data Matters
Schema freshness tells AI assistants your business information is current and active. Stale data signals neglect and lowers ranking potential.

### How to Maintain It
- Add lastModified timestamps.
- Update reviews and licenses quarterly.
- Regenerate JSON and YAML files regularly.

### The Reward
Consistent schema freshness keeps assistants confident your business details are reliable and citation-worthy.